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Keyword Density – More Than Meets the Eye
Keyword Density – More Than Meets the Eye
One of the standard elements of web page optimization is Keyword Density: up until very recently the ratio of keywords to rest of body text was generally deemed to be one of the most important factors employed by search engines to determine a web site’s ranking.
However, this basically linear approach is gradually changing now: as mathematical linguistics and automatic content recognition technology progresses, the major search engines are shifting their focus towards “theme” biased algorithms that do not rely on analysis of individual web pages anymore but, rather, will evaluate whole web sites to determine their topical focus or “theme” and its relevance in relation to users’ search requests.
This is not to say that keyword density is losing in importance, quite the contrary. However, it is turning into a lot more complex technology than a simple computation of word frequency per web page can handle.
Context analysis is now being determined by a number of auxiliary linguistic disciplines and technology, for example: * semantic text analysis * textlexical database technology * distribution analysis of lexical components (such as nouns, adjectives, verbs) * evaluation of distance between semantic elements * AI and data mining technology based pattern recognition; * term vector database technology etc.
All these are now contributing to the increasing sophistication of the relevance determination process. If you feel this is beginning to sound too much like rocket science for comfort, you may not be very far from the truth: it seems that the future of search engine optimization will be determined by what the industry is fond to term the “word gurus”.
A sound knowledge of fundamental linguist methodology plus more than a mere smattering of statistical calculus will most probably be paramount to achieve successful search engine rankings in the foreseeable future. Merely repeating the well worn mantra “content is king!”, as some of the lesser qualified SEO professionals and very many amateurs are currently doing, may admittedly have a welcome sedative effect by creating a feeling of fuzzy warmth and comfort. But to all practical purposes it is tantamount to whistling in the dark and fails miserably in doing justice to the overall complexity of the process involved.
It should be noted that we are talking presence AND future here: many of the classical techniques of search engine optimization are still working more or less successfully, but there is little doubt that they are rapidly losing their cutting edge and will probably be as obsolete in a few months’ time as spamdexing or invisible text – both optimization techniques well worth their while throughout the 90s – have become today.
So where does keyword density come into this equation? And how is it determined anyway?
There’s the rub: the term “keyword density” is by no means as objective and clear-cut as many people (some SEO experts included) will have it! The reason for this is the inherent structure of hypertext markup language (HTM) code: as text content elements are embedded in clear text command tags governing display and layout, it is not easy to determine what should or should not be factored into any keyword density calculus.
The matter is complicated further by the fact that the meta tags inside a HTML page’s header may contain keywords and description content: should these be added to the total word count or not? Seeing that some search engines will ignore meta tags altogether (e.g. Lycos, Excite and Fast/Alltheweb), whereas others are still considering them (at least partially), it gets even more confusing. What may qualify for a keyword density of 2% under one frame of reference (e.g. including meta tags, graphics ALT tags, comment tags, etc.) may easily be reduced to 1% or less under another.
Further questions arise: will meta tags following the Dublin Convention (“D.C. tags”) be counted in or not? And what about HTTP-EQUIV tags? Would you really bet the ranch that TITLE tags in tables, forms or DIV elements will be ignored? Etc., etc.
Another fundamental factor generating massive fuzziness left, right and center, is the issue of semantic delimiters: what’s a “word” and what isn’t? Determing a lexical unity (aka a “word”) by punctuation is a common though pretty low tech method which may lead to some rather unexpected results.
Say you are featuring an article by an author named “John Doe” who happens to sport a master’s degree in arts, commonly abbreviated as “M.A.”. While most algorithms will correctly count “John” and “Doe” as separate words, the “M.A.” string is quite another story. Some algorithms will actually count this for two words (“M” and “A”) because of the period (dot) is considered a delimiter – whereas others (surprise!) will not. But how would you know which search engines are handling it in which way? Answer: you don’t, and that’s exactly where the problems start.
The only feasible approach to master this predicament is trial and error. The typical beginner’s inquiry “What’s the best keyword density for AltaVista?”, understandable and basically rational as it may be, is best answered with the fairly frustrating but ultimately precise: “It all depends – your mileage may vary.” It is only by experimenting with keyword densities under standardized, comparable conditions yourself that you will be able to come to significant and viable conclusions.
To get going, here are some links to pertinent programs that will help you determine (and, in one case, even generate) keyword densities.
KeyWord Density Analyzer (KDA) —————————— An all time classic of client based keyword density software is Roberto Grassi’s powerful KeyWord Density Analyzer (KDA). It is immensely configurable and offers a fully featured free evaluation version for download. Find it here: < http://www.grsoftware.net/grkda.html > (Expect to pay appr. $99 for the registered version.)
Concordance ———– Concordance is a powerful client based text analysis tool for making word lists and concordances from electronic texts. A trial version can be downloaded here: < http://www.rjcw.freeserve.co.uk/features.htm > (Expect to pay appr. $89 for the registered version.)
fantomas keyMixer(TM) ——————— Our own fantomas keyMixer(TM) is the world’s first automatic keyword density generator, enabling you to create web pages with ultra precise densities to the first decimal digit. Read more about this server based Perl/CGI application here: < http://fantomaster.com/fakmixer0.html > (Expect to pay appr. $99 for the registered version.)
About the Author
Ralph Tegtmeier is the co-founder and principal of fantomaster.com Ltd. (UK) and fantomaster.com GmbH (Belgium), < http://fantomaster.com/ > a company specializing in webmasters software development, industrial-strength cloaking and search engine positioning services. You can contact him at mailto:fneditor@fantomaster.com
Keyword Density – More Than Meets the Eye by Ralph Tegtmeier
Link Marketing Network Suggest
Link Marketing Network Suggest
Are you getting started in a network marketing program? One of the most frequently asked questions about affiliate marketing is what is an effective marketing link program. For an affiliate to ask this type of question it means that they have realized a particular key and very important requirement for the success of their affiliate program.
It does not matter what affiliate program you are talking about or thinking about, the same remains true. Without link generated traffic, your network marketing business will fail. One of the fastest and most efficient ways to gain traffic is to use links. This holds true for both short term, medium term, and long term businesses. There is no more effective traffic generation tool than good links. When you are talking about the short term, links will get you affiliate blog traffic as you climb in the search engine ranks. When you are talking about the medium term, you will get a lot of traffic coming your way from those search engines because the links will have put you up high in their ranks. In the long run, you will be getting a whole lot of traffic from your position in the search engine ranks.
You can find a lot of affiliate link programs on the internet. Some will cost you some money while others may be free. Either way, you will have to work at it. No matter how you look at it, the majority of all the successful, top high-earning affiliates are involved in some kind of affiliate link program.
You will most likely have to create at the very least 200 reciprocal links in order for your website to be considered important enough to appear in the top listings of the major search engines. However, it is not a very good idea to place all the reciprocal links on one page. One disadvantage to doing this is that if a webmaster sees a lot of links on a single page, they won’t accept reciprocal links requests from you. You will want to create a structure of pages where the links will be placed. You will need to make a new page for each theme, similar to the theme of your website.
You will also need to make one or more web pages for links to websites that contain different themes. Then you will need to create a web page that ill link to each of these pages known as a links index or directory page. Lastly, in your links index or directory page, you will want to place the title of your home page, the description of your home page, and your home page’s URL. A webmaster will use this information to place you in their links page.
Link Marketing Network Suggest / Diep Tran
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Reprint rights to this article are granted, as long as this article is not modified and the resources plus this signature remain unchanged .
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Diep Tran is Internet marketer, owns a Plug-In Profits Site and webmaster of Internet Home Business Opportunities. For An Internet Home Business Opportunity To Make Money Online, Visit: http://www.internet-wealth.biz
What is Search Engine Optimization or SEO
What is Search Engine Optimization or SEO
What is Search engine Optimization or SEO Search engine Optimization (SEO) is a process to improve your site visibility in search engines like Google, yahoo, MSN, AltaVista etc….
Why to optimize for search engines.
Search engine Optimisation (seo) helps in getting targeted visitors to your site who can be potential buyers of your products or services. If you want to sell your products or services online search engines are one of the best ways to attract the targeted traffic. Most of the buyers use search engines to find what they are interested in and on an average they don’t go beyond 3 pages of search results so if your site is not showing within 3 pages of the SERPS (Search engine results pages) you might be loosing 95% of your targeted visitors.
Search engine Optimization process and Strategy
SEO process it starts form choosing your domain name a domain that represents the product or service you want to offer on your website. EG: if a firm called xyz is selling widgets in UK then a SEO friendly domain name can be something like xyzwidgets.co.uk or xyz-widgets.co.uk
Web design: Web design: After choosing a good domain name SEO friendly web design is an important part of the search engine optimisation (SEO) process. The SEO web design included the following elements.
1. Making it W3C compliant (HTML compliant, CSS compliant) 2. No use of frames within the website 3. Minimizing or no use of Flash content 4. Complying with web accessibility standards 5. Keyword rich filenames 6. Use of Anchor Text for hyperlinks and images 7. Use of hyphen (-) in the page name as compare to space or underscores(_). 8. HTML and XML sitemaps 9. User friendly site navigation
Content: Unique content is must to achieve good rankings in the top search engines it is the factor that drives your consumer to make that first important step in contacting you for your services. If you are using content from some articles or any other sites then it may not just land you in legal trouble if it is copyrighted and it will be counted as duplicate content by search engines. So always remember for good search engine rankings quality counts not the quantity. If you have unique and informative content then it can also help you in getting back links as well as driving targeted visitors to your site. And finally more traffic means more customers Link development: link building can be of three types reciprocal, one way and paid Reciprocal: find sites which are relevant to your website contact them and request for a link exchange between your website and his site. This is called reciprocal link exchange One way: you don’t need to add link to other site they will add link to your site it may be paid or free.
Using unique and relevant title to name each page Increasing the amount of unique content on the site. Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms
* Ensuring that all pages are accessible via anchor tag hyperlinks.
* Allowing search engine spiders to crawl pages without having to accept session IDs or cookies.
* Writing useful, informational articles under a Creative Commons or other open source license, in exchange for attribution to the author by hyperlink.
What is Search Engine Optimization or SEO / Sandeep Tyagi